PlaceIQ, a leading data, and technology provider, and 605, a leading provider in television and cross-platform measurement, analytics, and attribution have expanded their existing partnership to deliver “always-on” TV planning, measurement, and attribution through 605’s proprietary measurement and attribution product, 605 IMP4CT.
605 Founder and CEO Kristin Dolan, said, “As we approach our fifth anniversary, 605 continues to focus on expanding our capabilities to better understand how viewers are watching TV across linear, time-shifted, and digital content. Our expanded partnership with PlaceIQ is a strong testament to our progress. We are excited to leverage their superior dataset in order to provide unparalleled, real-time measurement and attribution to clients and stakeholders.”
Through this partnership, 605’s customers will be able to measure real-time campaign performance across a variety of categories, including auto, QSR, and retail. Through combining data going back to January 2020, clients will be able to compare their current campaign performance against history and to analyze key campaign drivers in real-time while also determining the impact of cross-platform media exposure on in-store visits across more than 2,000 brands.
Duncan McCall, CEO of PlaceIQ, said, “We are proud to embark on this next phase of our partnership with 605, expanding to meet the maturing needs of our TV clients. Location data within 605 IMP4CT will enable data-driven viewership and measurement solutions for today’s TV campaigns.”
As part of this expanded partnership, the companies will build on their previous collaboration, which was announced in September 2020. Previously, 605 and PlaceIQ had worked closely together to provide measurement capabilities to clients, and PlaceIQ had introduced PLATF0RM and IMP4CT to clients in the past year.