A-League has announced an innovative partnership with Stats Perform, the sports tech leader in analytics and AI technologies to boost its new digital content.

Steve Xeller, Chief Revenue Officer at Stats Perform, said, “We are excited to help further the expansion and development of the game of football. With our data, the A-Leagues will be able to not just reach their fans but will be able to engage with them in ways they haven’t been able to. The A-Leagues have tremendous reach and we are thrilled to be a part of that.”

All A-Leagues content will be powered by Stats Perform’s Opta data, and its partners will be able to create unique experiences for their audiences. The agreement reaffirms the A-commitment League’s to providing high-quality data to media and technology partners covering the competitions in terms of bringing every match to life for fans worldwide.

With Stats Perform’s highly visual and easily customizable widgets, you can use data-driven solutions across digital and social platforms, before, during, and after events, utilizing a comprehensive range of Opta data streams. The A-League’s social platforms will be powered by Opta data, statistics, and graphics to inform and motivate fans. A-League clubs, broadcasters, and media will receive smart previews, recaps, and profiles ahead of matches, as well as editorial and video wire content.

Every Stats Perform partnership is built on the company’s established advanced metrics, such as Expected Goals, Expected Assists, Sequences, Playing Styles, Possession Chains, and more, with the artificial intelligence (AI) and data science teams to elevate media analysis and fan engagements. Stats Perform will strive to offer rich data insights and narratives to transform the way football is understood and enjoyed on a worldwide scale, using industry-leading AI and machine learning (ML) and delivered through their global sales network.