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Acquia Enhances its CDP by Partnering with Workato

Customer Experience (CX), Customer Service, Customer Engagement, Customer Experience Management (CEM), Customer Relationship Management (CRM), Customer Communication Management (CCM), Customer Data Platform (CDP), Customer Journey Mapping (CJM), Customer Journey, Loyalty Technology, Personalization Engines, Voice of Customer Platforms, Digital Transformation, Customer Experience News, CX News
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Acquia, a leading digital experience company, announced partnership with an integration-led enterprise automation platform, Workato, to enhance enterprise connectivity on its customer data platform (CDP). This partnership will allow API integrations between Acquia’s CDP and external cloud services and help marketers and customers achieve faster time-to-value.

Workato helps businesses and IT teams to integrate applications and automate business workflows while maintaining security and governance. Following this partnership, Workato-powered integrations will help marketers in obtaining a faster path to connectivity with the services that are already being used by them.

Mark Picone, SVP and General Manager, Marketing Cloud, at Acquia, said, “We’re pleased to partner with Workato to add hundreds of integrations between Acquia CDP and marketing, analytics, and commerce applications. The connectivity powered by Workato will help customers achieve even faster time-to-value by reducing the time it takes to get their data from their preferred cloud services into and out of Acquia CDP.”

Acquia CDP gives marketers the ability to combine and activate data from technologies of their choosing into a single, 360-degree customer profile as part of the Acquia Marketing Cloud platform. The Acquia CDP can then be used by marketers to coordinate tailored, AI-powered marketing throughout omnichannel customer journey. Its partnership with Workato will enable several additional connections between external cloud services and Acquia’s CDP and help in reducing the time taken to obtain customer data from their preferred cloud services in and out of Acquia’s CDP.

Bhaskar Roy, CMO at Workato, commented, “We’re seeing a continued trend around the growing needs for SaaS connectivity and our partnership with Acquia will allow their communities of partners and customers to keep up with the accelerated demand. Not only will they be able to build and leverage robust connectors to their preferred applications, but they will also be able to connect to these applications and automate workflows across them. We’re excited to be partnering with Acquia, who has become a leading force in the future of digital experiences by embracing the power of automation.”

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