ActionIQ, a leading provider of customer experience (CX) solutions, collaborated with Slalom, a global consulting firm focused on strategy, technology, and business transformation. Following this partnership, Slalom will provide customized services to the ActionIQ platform to assist enterprise brands in accelerating campaigns and increasing time to value as they use the ActionIQ CX Hub to find audiences and plan personalized, significant customer experiences at scale.
Around the ActionIQ CX Hub, Slalom will provide specialized services fusing data, marketing, customer experience, and organizational change. The specialized services will include the following:
- Services for strategy development, including CX research, marketing strategy, and use case development.
- Offerings for implementation and integration, including connections to systems for sales and service as well as connections to platforms for advertising, analytics, data sources, engagement, and planning.
- Managed services, including governance, change management, and expansion.
Neil Wilson, Vice President of Partnerships at ActionIQ, said, “This partnership brings together the unique advantages and technical superiority of the ActionIQ CX Hub with Slalom’s strategy, technology, and business transformation services. The ActionIQ CX Hub helps brands make every team member a CX champion through self-service ability to action the full breadth of customer data to deliver personalized customer experiences. This partnership will empower enterprise customers to utilize ActionIQ to the full extent through Slalom’s ActionIQ-tailored service offerings.”
With direct and controlled self-service access to customer data, the ActionIQ CX Hub, driven by a Customer Data Platform, delivers order to the CX chaos by enabling all teams to identify audiences and plan experiences for millions of consumers. The ActionIQ CX Hub provides users with the direct access they require to execute use cases while giving data owners total control over data governance.
“We’re excited to join forces with such a strong industry leader. With our combined experience across the martech landscape, we are in an excellent position to provide a wide range of customized services to clients, including marketing strategy, use case development, ActionIQ CX Hub implementation, integrations with other platforms, and managed services”, said Ronak Shah, Sales Director of Slalom NYC.
