In the APAC area, ADA is officially a WhatsApp Business Solution Provider (BSP). ADA will enable businesses in its South and Southeast Asian markets to engage with their consumers in a private and secure environment via the WhatsApp Business Platform.

Srinivas Gattamneni, CEO of ADA said: “Chat commerce is changing the way businesses operate, and customer engagement solutions are the key driver. With this WhatsApp Business Platform, ADA now offers a truly seamless end-to-end business solution across our practices – eCommerce, MarTech, business insights, and marketing services – for that complete customer experience and journey. The face of chat commerce as we know it will change too, with the integration of our AI and machine learning models, deepening the level of personalization and quality of conversations.”

WhatsApp is used by over 2 billion people worldwide, and it is the most popular messaging program in Southeast Asia. As the number of individuals using this app grows along with the number of digital consumers in the region, brands and businesses will need to better interact and communicate with their customers who are turning to WhatsApp to speak with businesses.

WhatsApp Business Platform enables businesses to have more personalized discussions with their customers, increasing customer engagement and happiness, and ultimately leading to higher sales conversions. For example, a telecoms business can free up customer service to focus on more sophisticated care concerns, which can greatly boost customer engagement and minimize operational expenses.

With recovery spreading across Southeast Asia and merchants recovering from COVID-19, WhatsApp chatbots can provide in-store support to help manage the consumer journey and enhance every aspect of the customer experience (CX).