Adept, a Columbus, Ohio-based company known for maximizing brand growth through digital marketing, has been acquired by Smith, a global performance commerce agency. As a result of this acquisition, the agency will continue to deliver relentless optimization in every stage of the customer journey, transforming potential into performance.

Tony Steel, CEO of Smith, said, “Our mission remains laser-focused on driving outcomes that enable our clients to grow sustainably. Now with the proven power of Adept, we are poised to take a holistic approach to address the ever-changing demands of the modern customer. The combined strengths of Smith and Adept allow us to realize our mutual vision for growth—for our clients, teams, and partners.”

The companies’ shared cultural values and commitment to delivering client results played an important role in bringing them together. Throughout the foreseeable future, Acept will maintain its name and office in Columbus. Aside from leading the agency’s digital marketing services, Walton will continue to lead its day-to-day operations.

Adept CEO Danielle Walton, said, “Adept exists to drive growth, and by becoming a Smith company, we only strengthen our ability to continue to deliver on that promise. The future of marketing is integration across all stages of the customer journey, and together with Smith, we are exceptionally positioned to not only deliver at the highest level for clients but also lead the future of digital performance.”