Adswerve, a leading digital media and analytics consultancy, recently acquired Metric Partners Consulting, a leader in Adobe platform implementation, integration, strategy, execution and managed services. This acquisition will greatly enhance the company’s global capabilities in Adobe Analytics, Adobe Real-Time CDP, Adobe Target, and Adobe’s new Customer Journey Analytics, in addition to Google Analytics and GA4. It will also significantly expand the capabilities of Adswerve’s digital analytics, data activation, and personalization services.

Clint Tasset, President and CEO, Adswerve, said, “At Adswerve, we pride ourselves on being obsessed with data and inspired by people. We are delighted to welcome the Metric Partners Consultancy team as we expand our digital analytics and data activation offerings to our nearly 900 clients. As the analytics landscape continues to evolve, many of our clients want to leverage Google Analytics in tandem with Adobe to add incremental value. Acquiring Metric Partners Consulting gives us the additional expertise to help our clients leverage the power of both the Adobe and Google platforms to drive better media performance.

Established in 2017 by Mark Stringham and Brett Lamoreaux, Metric Partners Consulting offers a wide range of digital transformation services to business clients, including Fortune 100 firms. Metric Partners Consulting and Adswerve are both Adobe Solution Partners with over 30 years of consulting experience in digital analytics. Adswerve’s merger with Metric Partners Consulting will be the third of its sort, following mergers with Analytics Pros in 2018 and LiquidBox in 2021.

“We couldn’t be more excited to join forces with Adswerve and collaborate on their renowned analytics, data science and Cloud service offerings for Google Analytics and Adobe. It’s a fantastic opportunity to bring the offering to a wider group of clients and provide even more opportunities for our teams”, said Mark Stringham, Founder, Metric Partners Consulting.