Advantage Solutions, recently acquired Strong Analytics, a company that provides artificial intelligence (AI), machine learning (ML), and data science services to major businesses in consumer goods, automotive, hospitality, marketing, and advertising, pharmaceutics, technology, and other industries.

As a machine learning and AI expert, the company helps clients design, develop, and deploy custom solutions. Gary Colen, president, marketing, and digital commerce solutions for Advantage Solutions, said, “Strong Analytics’ data scientists and engineers have solved challenges as diverse as retail inventory optimization and multichannel marketing personalization. Their reputation for delivering high-value business solutions based on using data differently is well earned and we consider them key to our ability to identify and address our clients’ and customers’ business opportunities and obstacles continuously and proactively.”

The Strong Analytics team is led by data scientists Brock Ferguson and Jacob Zweig. It provides business intelligence for businesses of all sizes, from startups to Fortune 500 firms. This center focuses on applying state-of-the-art machine learning technologies to automation and optimization problems – like deep learning, natural language processing, and reinforcement learning. The agency specializes in AI strategy and leadership, data analytics, data engineering, machine learning engineering, and DevOps and architecture.

Brock Ferguson added, “Strong Analytics and Advantage share an unwavering dedication to clients and a penchant for collaboration. We’re very excited about coming together to bring added value to Advantage’s clients and help them solve their most difficult and complex problems — in weeks, not years.”