Cloud-native automotive retail software-as-a-service (SaaS) platform, Tekion unveiled the launch of its Customer Relationship Management (CRM) platform on its Automotive Retail Cloud (ARC). The new development removes duplication in vital customer data across automotive retail organizations, allowing instant data flow and actionable insights to deliver dealership customers with the best possible service.

“With its built-in artificial intelligence capabilities, ARC CRM automates manual tasks and identifies actionable opportunities to promote meaningful, timely customer engagements that lead to closing sales while delighting customers throughout the process. For today’s digitally savvy customers, experience is everything,” said Jay Vijayan, CEO, and Founder of Tekion. “Launching the AI-powered ARC CRM is a big part of Tekion’s vision coming to life; a unified end-to-end platform where real-time and accurate data flows seamlessly and securely as part of an automotive retail ecosystem, creating win-win situations for all.

Tekion’s ARC CRM simplifies visibility into lead processes and streamlines functionality across all dealership business centers, as well as dealership networks, through its enhanced features. The platform provides a 360° view of customer data across various departments that delivers useful customer insights. With a highly flexible, drag-and-drop, flowchart-style rules engine that is easily changeable by the user depending on business objectives, it simplifies the visualization and adjustment of lead flow processes. Sales and service suggestions provided through machine learning (ML) help customers act instantly according to alerts.

Using artificial intelligence (AI), customer communications are analyzed, and customers with a high propensity to purchase are identified. The sales strategies can be built around this with enhanced consumer satisfaction and retention. Data analysis using AI helps in delivering useful insights. Tekion’s mobile super-app for iOS and Android allows ARC CRM to provide an improved experience for dealership workers on the move.