An artificial intelligence (AI) and machine learning (ML) data science and technology firm, AiAdvertising has entered into a partnership with social media advertising tool and marketing platform Genus AI.

AiAdvertising CEO Andrew Van Noy stated, “The partnership announced today will lead to the full integration of Genus AI’s technology into our platform, enabling us to provide unprecedented levels of micro-audience targeting of video-based creative across Meta (formerly known as Facebook) and Instagram. Additionally, this partnership will enable our Ai Ad Platform to auto-create and scale recommendations on clients’ existing creative ad designs. As we automate AI workflow processes and we further build out our digital media libraries, we see a clear pathway to offering clients fully-automated, synthesized video creative.”

By making use of user-generated content from influencers, AiAdvertising and Genius AI will combinedly develop the automation of predictive video image generation. The facilities will be activated on fast-growing social media channels like YouTube and TikTok. The use of new deep learning models suited for processing user-generated material will be part of this co-development.

Dr. Tadas Jucikas Founder and CEO of Genus AI, said, “The Ai Ad Platform is clearly one of the most innovative, efficient, and advanced solutions for marketers today. We look forward to working closely with their team to provide an unrivaled solution in todays market and continue to lead innovation.”