Alida is a developer of Customer Experience Management (CEM) & Insights Platform, announced that it has raised a $10 million debt facility from Comerica Bank. The debt facility delivers working capital funds to accelerate Alida’s growth strategy.

The following capital was provided by Comerica Bank’s Technology and Life Sciences Division. Through these funds, Alida will have access to additional working capital and an ambitious roadmap focused on delivering market-leading solutions in the Customer Experience Management (CEM) space.

Ross Wainwright, CEO of Alida. Said, “At Alida, we have made huge strides in our innovation agenda and our vision over the last year. I am confident that with our track record of delivering deep customer insights, combined with our new product roadmap, there is an exciting future ahead as we continue to drive CEM innovation for our current and future customers. Comerica Bank’s debt facility will further strengthen Alida’s working capital position and provide the company with access to additional funds to contribute to investments being made into several key growth areas for the business while preserving and ultimately enhancing the value for our current stakeholders.”

Alida has been recognized as a key player in the upcoming opportunities for the CEM and Voice of Customer (VoC) by many leading industry analyst organizations. Alida will combine deep insights with feedback and form a unified platform for the customer roster of top global brands that can strengthen for making improved business decisions and drive customer experiences.

Dave Samra, Senior Vice President, Comerica Bank Technology & Life Sciences, commented, “Comerica is excited to partner with Alida, its management team, and investors. The company is well-positioned in the CEM space and we look forward to helping Alida with its growing needs.”