A leading Total Experience Management (TXM) company, Alida, announced partnership with MIS Group, a renowned qualitative and qualitative fieldwork and market research company, to offer enhanced customer experience across Europe.

Alida enables organizations to drive customer lifetime value by helping them understand and anticipate customer needs. MIS Group helps agencies to obtain actionable insights through flexible and innovative framework. It enables organizations to understand customer requirements through their comprehensive insights solutions which combines their products Made in Surveys (Quantitative), Made in Studios (Qualitative), MR tech (software). Following the integration of MIS Group’s services with Alida’s TXM platform, organizations will gain a competitive advantage and will be equipped to deliver strengthened customer experience.

Ross Wainwright, CEO of Alida, said, “We are thrilled to be partnering with MIS Group. Their team genuinely cares about providing quality offerings and going the extra mile for their customers. We look forward to working closely with the MIS Group to provide organizations with personalized insights that directly inform their business decisions and lead to the success of their customer experience initiatives.”

Alida powers omnichannel listening, automated actions, and rapid analysis to optimize and integrate customer, employee, brand and product experiences. Their collaboration with MIS Group will allow organizations to build stronger customer communities and help them enhance customer engagement.

Izzy Nurdin, Client Development Director of MIS Group, said, “Having partnered with Alida in previous organizations I am familiar with their commitment to excellence in delivering best in class solutions. Therefore, setting up this relationship was a priority as MIS seeks to grow and expand our offerings to the UK and EU markets and beyond.”