Analytics automation firm, Alteryx, has updated its partner program, to improve customer value through enhancing partner-centric growth strategy. Analytics can be democratized across the enterprise and update also provides deep technical knowledge and expertise in the business domain that helps their clients by delivering crucial business insights. Customers can use a comprehensive range of partner capabilities, including professional services and custom Alteryx solutions, to infuse analytics into everyday business operations and make data-driven choices.

“Our approach with the partner program redesign acknowledges that partners want to invest their resources in organizations that reward activities such as opportunity registration, training, certifications, co-marketing, and joint business planning. We want our enhanced partner program to reflect our mission and values and adhere to industry best practices, driving value for our partners and enhancing business outcomes for our customers,” stated Barb Huelskamp, SVP, Global Partners and alliances, Alteryx.

The partners including solution providers, global system integrators (GSIs), technology partners, and original equipment manufacturers (OEM) will mutually benefit through the partner program. The incentives for partners at the Registered, Select, and Premier level will be delivered according to achieving milestones such as joint customer success, technical expertise, and customer acquisition.

Paula Hansen, President, and CRO, Alteryx, stated “With the recent launch of Alteryx Analytics Cloud, it is an extraordinary time to be a part of the Alteryx community, and this holds true for our growing partner network. This new partner program provides a framework for more partner companies to join Alteryx in our mission to democratize data analytics for users across the enterprise. We are committed to building mutually beneficial relationships with our partners, and together we can help customers quickly and easily derive insights from their business data using Alteryx’s industry-leading product portfolio.”

The updated version of the partner program includes benefits offered for customer projects. The partners are rewarded according to the completion of their milestones. Partners can now access new role-based training material and certifications as part of Alteryx’s go-to-market team enablement. The tiering systems will provide standard and partner-initiated discounts according to the three tiers – Registered, Select, and Premier. Partners can improvise the programming results by following the guidelines released by Alteryx.