Alucio, an innovative cloud-based software provider, recently enhanced its Beacon exchange platform with new features. These features enable the Beacon Exchange platform to engage with leading Customer Relationship Management (CRM) platforms within the domain of life science. Alucio’s flagship product, the Beacon platform, is a cloud-based scientific exchange platform that is designed for helping Medical Affairs professionals, Medical Science Liaisons (MSLs), and Market Access Teams.

Organizations can now simplify external stakeholder engagement and management processes irrespective their existing CRM system using the enhanced CRM integration features. The enhanced CRM Integration capabilities include improved meeting tracking and capitalization of Beacon’s expanded data flow options. Following its update, two-way integration requirements would be supported by Beacon’s customer record syncing feature. Hence, intake, look up, and association of primary customer data in pre-meeting or post-meeting modes would be supported.

Lauren Keyes, Director of Product Management at Alucio, said, “We are excited to be able to bring these meaningful updates to Beacon’s CRM integration offering. Beacon’s configurability remains a key pillar in our open and modern architecture so that it can adapt to each organization’s unique CRM strategy and field operating practices.”

“We are thankful for the active collaboration of our customers and product advisors who helped make this update possible”, added Lauren Keyes.

With this update, Beacon’s current auto capture abilities are enhanced in such a way that users can now capture new customer leads and document one-off meetings as necessary. Additionally, the Beacon platform can now assist in gathering organized meeting notes and HCP engagement sentiment. Beacon can also help in collecting customer-generated observations created by field users via an interface that can be configured by department of company.