A leading customer data platform ( CDP ) for consumer brands, Amperity, announced a partnership with a comprehensive customer engagement platform, Braze, to deliver customer data and engagement solutions. This partnership will create a virtuous cycle of improved customer profiles and multi-channel customer journeys for personalized experiences.

Kabir Shahani, CEO of Amperity, said, “Braze-on the Amperity DataGrid unites two industry leaders in their respective fields, supporting customers on both platforms by harnessing critical customer insights to improve performance and increase return on investment. The integrated solution is greater than the sum of its parts, providing brands with an indispensable platform to better serve and communicate with their customers.”

Through this partnership, Braze users can deliver more effective and personalized experiences to customers by leveraging comprehensive Customer 360 profiles, customer insights, and predictive attributes of Amperity. Amperity customers are enabled to use Braze’s cross-channel customer engagement tools to guide users through an intuitive flow of constructing one on one personalized journeys.

Myles Kleeger, president and chief customer officer at Braze, commented, “As retailers adjust to the ongoing economic recovery and ride the wave of increased consumer spending, effective multi-channel communication and cross-platform identity resolution is critical to driving long term customer loyalty and ultimately ROI for your brand. This new partnership with Amperity will improve efficacy for Braze users across the board, providing a 360-degree view of the customer, and applying state-of-the-art identity resolution to Braze’s customer engagement platforms.”

Both the companies, Amperity and Braze platforms will provide critical improvements in digital personalization and automation across channels. Amperity’s AI-powered AmpID tool for identity resolution will enhance Braze‚Äôs profiles with regularly updated, highly accurate, and privacy-compliant data for each customer, enabling personalized email, SMS, and in-product communications through Braze’s messaging platform. The partnership will permit automation and action on important moments in the customer lifecycle, for example, post-purchase cultivation and triggered responses to important actions.