AnalystIQ, one of the industry’s largest predictive analytics innovators and creators of marketing data, launched a data shop on narrative’s data streaming platform. A new Data Shops offering from Narrative allows companies to easily set up their own branded data shops that allow data users to access, purchase, and exploit a variety of proprietary data assets via a familiar shopping experience.

Dave Kelly, AnalyticsIQ CEO, said, “The team at AnalyticsIQ is excited to expand our partnership with Narrative with the launch of our Data Shop. Narrative’s mission of securely and effectively connecting data users with diverse, quality data sources is one we are proud to be a part of and believe Narrative’s suite of Data Shops furthers that mission.”

AnalysisIQ is the first company to combine cognitive psychology with data science so as to create unrivaled data attributes. AnalyticsIQ data is used by brands to power better analytics and personalized responses across channels, covering everything from demographics and affluence to psychological drivers and purchase drivers.

Nick Jordan, said, “AnalyticsIQ gets the importance of marketing the invaluable data they have to share. With Data Shops they have created an exceptional customized e-commerce experience for their customers – and exponentially increased the discoverability of their data.”

With a branded Data Shops storefront, AnalyticsIQ’s individual B2B and B2C audiences can now be packaged, sold, and delivered to customers with ease, making it quick and easy for them to access the data they need.