Annex Cloud, a leading loyalty experience platform, recently announced a partnership with Redpoint Global, a leading provider of customer engagement and data management solutions. Redpoint Global and Annex Cloud have partnered to create the rgOne™ solution and Loyalty Experience Solution in order to provide businesses with all the information, insights, tools, and capabilities they require to adapt to changing consumer expectations in real-time.

“Deep, ongoing understanding of customer behaviour and preferences is essential to creating value-based, timely, and relevant experiences that build lasting relationships. Joining forces with Redpoint Global will give clients a comprehensive suite of engagement, data management, and loyalty capabilities that will help them connect uniquely and emotionally with each customer”, said Al Lalani, CEO and Co-Founder, Annex Cloud.

The Redpoint solution consists of a strong Customer Data Platform (CDP) that unifies data silos to provide a 360-degree customer view, advanced segmentation and analytics for more focused and pertinent marketing campaigns, and omnichannel campaign orchestration to deliver meaningful experiences across social media, SMS, e-commerce, mobile, in-store, and more. The Loyalty Experience PlatformTM from Annex Cloud lays the groundwork for a continuous exchange of mutually beneficial advantages with customers. It also gathers special consent-based data that continuously enriches customer profiles and enables brands to respond to changing consumer demands in real-time, enhancing engagement, boosting repeat business, and lowering churn.

The only full-suite loyalty solution that enables enterprises to purchase only what they require is Annex Cloud’s Loyalty Experience Platform, which enables them to begin with a straightforward value exchange and gather first-party data before expanding to more complex omnichannel reward and program kinds as their business expand. It offers the following features:

  • Modularity: It offers the greatest selection of interaction modules to foster emotional, attitudinal, and empathetic connections. In order to adapt to changing needs, an extensible platform enables flexibility and a quick delivery environment.
  • Comprehensive Engagement Suite: With contests, gamification, influencer management, user-generated content (UGC), and referrals, brands can track, reward, and acknowledge all customer behaviors.
  • More than 125 pre-built Integrations: Pre-built interfaces with more than 125 industry-leading solutions that are purposefully architected to speed up the delivery of valuable customer experiences and loyalty management programs.

Numerous engagement tools, such as gamification, refer-a-friend, user-generated content (UGC), influencer management, and others, assist businesses in maintaining client relationships and in providing benefits that customers can’t receive from competing brands. All of this rich customer data can be now delivered across an organization’s tech stack to customize every touch point, thanks to Annex Cloud’s 125+ connectors with top CRM, CX, ESP, POS, and other platforms.

John Nash, Chief Marketing and Strategy Officer of Redpoint Global, said, “To deliver profitable revenue growth, brands need to orchestrate precise messaging across all touchpoints while also operating at the speed of their customers. Partnering with Annex Cloud makes perfect sense.