WeChat recruiting marketing applications have been launched by Avature, a leading SaaS company for talent acquisition and management. As a result of the new tools, Avature customers will be able to enhance their social outreach to the leading social messaging app’s 1.2 billion monthly active users, which results in greater candidate engagement in increasingly competitive job markets in Asia.

Dimitri Boylan, Avature ‘s CEO, said, “The competition for talent in major Asian markets, and especially in China, has never been stronger. Extending our CRM capabilities to leverage WeChat’s extensive network to connect with new candidates greatly enhances our clients’ ability to recruit in these critical markets.”

Cross-platform solutions make it easy for companies to advertise open positions and recruiting events via WeChat, while Avature users can send WeChat messaging directly to candidates through the platform. Avature has developed the solution to enable a wide range of recruiting initiatives for its local Chinese customers, as well as for leading multinationals faced with growing competition in the Chinese market, such as Pfizer and Walmart.

Customers can take advantage of WeChat’s embedded customized microsites and landing pages to showcase their unique employer brands and find top talent across all segments, from interns to advanced professionals.

The solution allows recruitment teams to get real-time access to key metrics and insights, such as candidate conversion rates and resource effectiveness, as well as marketing tactics’ ROI, by connecting WeChat and Avature.