IBM Watson Advertising recently announced that The Weather Company, an IBM business, can be accessed on AWS Data Exchange, a service of Amazon Web Services (AWS). Businesses can find and subscribe to third-party data in the cloud through the AWS Data Exchange.

Sheri Bachstein, Chief Executive Officer at The Weather Company and General Manager of IBM Watson Advertising, said, “We know that weather can impact nearly everything in daily life — how we feel, what we do, even what we buy. This expanded relationship with AWS gives more businesses access to the weather data that can drive consumer behavior and purchase. We are committed to opening up our insights and technology to a broad set of organizations, and giving more companies access to what we know can be growth- and efficiency-driving data and tech.”

The IBM Watson Advertising Weather Analytics generate data from one of the most accurate weather forecaster to analyze the relationship between weather and consumer behavior using artificial intelligence in order to help organizations make more informed, data-driven, and insightful decisions.

As a result of the weather datasets, one could analyze how weather affects different categories of consumer spending, like pharmaceuticals, apparel, consumer packaged goods, and indoor and outdoor activities. The use of local weather data, such as historical weather, 15-day forecasts, and relative data, such as hot, cold, windy, and other conditions, can also assist in campaign planning, supply chain operations, and forecasting. These data can even help uncover unexpected connections between weather and consumer behavior.