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AXA UK Extends Innovation Journey with Content Guru’s “Storm”

Customer Experience (CX), Customer Service, Customer Engagement, Customer Experience Management (CEM), Customer Relationship Management (CRM), Customer Communication Management (CCM), Customer Data Platform (CDP), Customer Journey Mapping (CJM), Customer Journey, Loyalty Technology, Personalization Engines, Voice of Customer Platforms, Digital Transformation, Customer Experience News, CX News
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Customer experience solution provider, Content Guru, and AXA UK, one of the major insurance firms in UK and early cloud technology adopters, have extended their innovation journey for another five years using the Storm® solution.

Thousands of customers use the service of AXA UK every day. AXA UK’s operations in the health and commercial sector were transformed six years ago, Content Guru’s storm contact center telephone solution. Over the next five years, the business will continue to investigate fast-evolving technology, such as artificial intelligence (AI)-powered natural language processing (NLP).

The Storm cloud solution enabled contact center operations to run efficiently, and it also gave work from home capability to AXA UK employees during the pandemic period. So the work continued to go on without breaking the government mandates during the COVID-19 period, and employees were not exposed to the pandemic.

Sean Taylor, CEO at Content Guru, commented: “We were delighted 6 years ago when AXA UK made the bold decision to move to the cloud using the storm platform. We are very excited about continuing the journey with AXA in the quickly evolving customer experience landscape.”

Shali Vasudeva, Chief Operating Officer at AXA UK, commented: “At AXA UK, we keep our customers at the forefront of everything we do and to reflect this, are fully committed to constantly improving our contact center operations. We’re thrilled to continue working with Content Guru over the course of the next five years, and are looking forward to further realizing the positive impact of their storm platform on the customer experience we offer.”

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