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Bounteous Announces Collaboration with Acquia For Customer Data Platform

Customer Experience (CX), Customer Service, Customer Engagement, Customer Experience Management (CEM), Customer Relationship Management (CRM), Customer Communication Management (CCM), Customer Data Platform (CDP), Customer Journey Mapping (CJM), Customer Journey, Loyalty Technology, Personalization Engines, Voice of Customer Platforms, Digital Transformation, Customer Experience News, CX News
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Bounteous, a digital innovation partner of the world’s most ambitious brands, announced its launching CDP QuickStart Packages in collaboration with Acquia.

Lynne Capozzi, Chief Marketing Officer at Acquia, said, “Creating a strong customer experience is critical for strengthening an organization’s bottom line. And this requires a customer-centric, data-driven approach. Together, we work with Bounteous to drive ROI for customers by leveraging key data to help them deliver seamlessly connected experiences.”

For engaging customers properly at every stage of their journey, Bounteous has implemented a solution based on the Acquia Customer Data Platform, which unifies customer profiles and provides a cross-channel experience for each customer. The solution allows marketing organizations to leverage customer data and machine learning to deliver more relevant customer experiences from the very beginning.

Jonathan Weber, VP of Data Strategy and Activation at Bounteous, said, “We are eager to co-innovate with many of our clients as we launch this offering. This will enable us to help brands increase their revenue and profitability as well as drive customer lifetime value, return visits, loyalty, time to convert, and so much more.”

Aquia Customer Data Platform provides rich insights that drive engagement by unlocking customer data. To create unified, enriched customer profiles, Bounteous integrates data from multiple systems and channels through Acquia CDP. Through this, the teams can orchestrate customized messages and offers in real-time, resulting in better customer experiences and calculating the right amount to invest.


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