Browsi LTD, the leading artificial intelligence (AI)-driven SaaS (Software-as-a-Service) firm, launched a new and improved console that enables the publishers to improve the way in which they design, create and optimize ad layouts by gaining full control over ad experience, which in terms enhances the customer experience in long-term. Publishers can gain full control of their digital real estate and can set ad layouts that suit them individually.
Asaf Shamly, CEO & Co-Founder, Browsi, stated, “We’re super excited about this development. For the first time in AdTech history, publishers can gain complete control of their digital real estate. We’re creating a reality in which ad layouts are 100% defined by the publisher, personalized per each individual user, and boosted by AI for optimal performance. Product, Revenue, Ad Operations, R&D, and Editorial teams can now align around their most critical goals – growing revenue while improving user experience.”
The one-of-a-kind platform enables the publisher to have control over a single platform, which enables them to create design layouts according to their users. The decision regarding the partner’s ad layout can be configured by the publishers which will be provided detailed as per the user segmentation, taking into account supply management features like ad type, ad position, user dimensions, ad density, UX-driven in-view refresh, bidder preferences, and more.
Publishers will have complete insight and control over their ad performance with the new Browsi console. Ad data, user data, interaction data, and more are all shown in a powerful dashboard and a real-time reporting system, both geared to help publishers uncover insights and create a premium dynamic ad experience.