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Business Intelligence and its Role in Organizational Decision Making

Advanced Analytics, Analytics, Analytics Platforms, BI, Business Intelligence, Business Intelligence and Analytics, BI & Analytics,
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Technological progression is happening at a rapid pace and digital advancements have brought about several changes in our day-to-day lives. Businesses have been started depending on business intelligence as the amount of data mounting on them has increased. Businesses can generate insights regarding their customer and products which help them in further taking forward their businesses.

Business Intelligence

In simpler terms, Business Intelligence can be defined as software that can channel the power of organizational data. In a wider sense, Business Intelligence (BI) includes several technologies, applications, strategies, and practices that enable organizations to make better decisions based on their data. Data visualization, data mining, business analytics, data tools, and data infrastructure are part of Business Intelligence. The needs of the customer can be understood using BI and organizations can meet those needs using the insights obtained.

Every business organizations make use of BI to identify their strength, weakness, and flaws during its stages of growth. Business Intelligence always focuses on delivering informed and accurate decisions to their organizations using the complete and accurate datasets they possess. Awareness regarding key performance indicators (KPI) and business trends which enable them to make possible improvements can be provided using BI.

Business Intelligence and Decision Making

Business Intelligence tools have become a key part of an organization’s success. These tools have changed the way an organization makes decisions and manages risk. By directing timely strategic choices, business intelligence can provide firms with extensive data resources that can help them reach their company objectives and ambitions. Business intelligence teams can thoroughly analyze customer interactions in the form of voice calls, chat interactions, emails, and other forms of communication to shed light on aspects such as customer preferences, likes and dislikes, technical difficulties, customer reactions to promotions, and the customer experience on an online shopping website. Conversion rates and other organizational benefits can be increased using the study reports.

Apart from these, business intelligence is beneficial for organizations in several ways. This includes:

  • Helps in planning and analyzing – Data-driven decisions can be made, business processes can be tightened, and more focus can be given to business operations.
  • Better Decisions through accurate data – Better prediction on market can be done on the basis of data which enables further business growth.
  • Sales Forecasting – The sales forecast helps organizations in the process of budgeting and marketing. The entire budget of the organization can be efficiently planned based on accurate forecasts.
  • Informed Decisions – Companies can monitor the efficiency of their operations by providing timely and reliable data. Business intelligence helps companies make informed strategic decisions by providing important data on present and previous performance, as well as future trends, anticipated demand, consumer behavior, and so on.


As technology and business are growing, business intelligence is also advancing to cope with the needs of its users. Since the dependence on data is increasing, efforts to share and collaborate on data will also rise. The business teams and various departments will be in in-depth need of data visualization for employing business decisions.

By employing data to answer questions about the organization’s past and present, business intelligence substantially improves how a company approaches decision-making. It can be used by teams across a company to keep track of critical data and plan. When it comes to making a firm more data-driven, business intelligence is a critical investment. When a business’s use cases are aligned, a BI tool may free up time for workers to take action that keeps the company moving ahead.

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