CallRail, a phone call tracking, and analytics platform, recently announced integration with ActiveCampaign, a leading Customer Experience Automation (CXA) platform, to allow SMB customers to automate and optimize their marketing initiatives and streamline their omnichannel interaction using insightful data from incoming phone calls.

Ryan Johnson, SVP of Product Development at CallRail, said, “CallRail is thrilled to join forces with ActiveCampaign to deliver the power of lead intelligence to thousands of SMBs across the nation. We’re dedicated to integrating and building with partners that help our customers achieve their business goals, and this integration represents two leading solution-oriented businesses aligning to help SMBs achieve the ideal customer experience. Our team is thrilled to be included in ActiveCampaign’s App Growth Accelerator Program, and I can say with confidence that our solutions are the best option for SMBs to optimize their marketing dollars and customer service as they scale.”

CallRail’s lead intelligence platform delivers real-time insights to turn leads into customers. It integrates with top marketing and sales software and offers marketing analytics and business communications solutions to help businesses turn more leads into customers. ActiveCampaign’s CXA platform allows businesses to meaningfully engaging with their customers.

Following this integration, customers of ActiveCampaign will now have immediate access to CallRail’s real-time lead intelligence, and they will be equipped with knowledge of the path taken by each lead and information on which ads, keywords, and campaigns produce the best leads. Now, businesses will be equipped with call data from conversations with leads, enabling them to automate workflows, respond to real-time customer behavior, manage sales and the processes involved, and develop customized follow-ups. In addition, ActiveCampaign’s platform will allow current CallRail users to enable the integration effortlessly and seamlessly sync their data to enhance the automated customer experience.

Our integration with CallRail allows our joint customers to receive immediate, valuable data from inbound phone calls that will allow them to improve their customers’ experiences overall. Like ActiveCampaign, CallRail is committed to democratizing access to these powerful insights so businesses of all sizes can learn from their current and prospective customers and grow as a result. We look forward to helping more businesses thrive in our current environment through this partnership”, commented Shay Howe, SVP of Platform Strategy at ActiveCampaign.