Omnichannel customer engagement and user retention platform, CleverTap has partnered with crypto asset and blockchain firm, Unocoin. The partnership will enable Unocoin to deliver enhanced customer engagement and a flawless omnichannel customer experience (CX).

Suhas SK, Senior Vice President of Marketing, Unocoin Technologies Private Limited, stated, “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as it helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important.”

The partnership has enabled Unocoin to integrate CeleverTap’s solution into its platform. Unocoin can now generate segments based on user activity, demographics, and other factors. In order to interact with its audience across many channels at the appropriate moment with accurate content, Unocoin will also be able to design hyper-personalized campaigns.

Vikrant Chowdhary, Chief Growth Officer, CleverTap, said, “We are delighted to partner with Unocoin in their journey to make cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need.”

Unocoin can monitor app usage, in-app purchases, and returning users using the CleverTap solutions. Additionally, Unocoin will be able to customize the customer experience for each individual client based on their unique demands by leveraging real-time behavioral data and precise prediction suggestions.