Clootrack, a leading real-time customer experience analytics platform, announced the availability of customer experience data on Snowflake Marketplace. Following this, joint customers will be able to use Clootrack’s customer experience data points to perform product strategy, positioning, and white space opportunity identification analysis.

Clootrack is a real-time customer experience analytics platform that helps brands reduce churn significantly. Snowflake Marketplace makes it easier for users to share, collaborate, and commercialize data, data services, and apps by opening up new revenue streams and deeper insights throughout the data cloud. It allows businesses to use data quickly, securely, and affordably and offers direct access to raw data products.

Following this integration, customers of Clootrack will be able to use Snowflake to find and access a range of third-party data sets, query them, and use them to merge with their own data. This access to Snowflake Marketplace will help in eliminating the costs associated with developing and maintaining numerous APIs and pipelines to load and update data prepared for the cloud.

Shameel Abdulla, Chief Executive Officer, Clootrack, said, “All brands want to drive innovation and gain leadership. However, brands’ consumer insights and strategy teams are often crippled due to inaccessibility to clean, usable data to drive decisions. Often, they spend more time collecting data than finding and acting on insights. With Clootrack’s granular customer experience data, and seamless integration capabilities with Snowflake, we look forward to helping brands make impactful brand decisions with confidence and speed.”