Clootrack, a leading real-time customer experience analytics platform, has expanded access to customer experience data on the Snowflake marketplace to strengthen strategy, positioning and white space opportunity. Following this, joint customers will be able to use Clootrack customer experience data points with Snowflake to execute product planning, positioning, and white space opportunity identification analytics.

Snowflake marketplace allows organizations direct access to raw data products and enables them to utilize data in a quick, secure, and cost-effective manner. It makes it easier for users to share, collaborate, and commercialize data, data services, and apps, and opens up new revenue streams and deeper insights throughout the Data Cloud. Clootrack’s robust AI-driven engine collects and analyses billions of consumer reviews to assist companies in making the best decisions in terms of customer experience.

Following this integration, Clootrack customers will be able to discover and access third-party data and leverage data sets directly in their Snowflake account to query them and merge them with their data. Such access will reduce the cost of building and maintaining APIs and pipelines for loading and updating data that is optimized for the cloud.

“All brands want to drive innovation and gain leadership. However, brands’ consumer insights and strategy teams are often crippled due to inaccessibility to clean, usable data to drive decisions. Often, they spend more time collecting data than finding and acting on insights. With Clootrack’s granular customer experience data, and seamless integration capabilities with Snowflake, we look forward to helping brands make impactful brand decisions with confidence and speed.” said Shameel Abdulla, Chief Executive Officer, Clootrack.