Comviva, a leading provider of mobility solutions, recently announced a strategic partnership with VNPT Group, a leading telecom operator in Vietnam. This partnership is aimed at accelerating Comviva’s customer value management program.

Dien Hy Ngo, Deputy General Director at VNPT Group said, “We are delighted to partner with Comviva and build a next generation digital customer experience platform for our customers. The cooperation is in the initial stage of implementation and is expected to go live in the fourth quarter of 2022. We hope that our partnership with Comviva shall empower us to derive insights and deepen personalized services to customers.”

Comviva’s flagship marketing studio solution, MobiLytixTM, combines customer interaction, loyalty and rewards management, data science, and clever AI-driven automation capabilities into a single platform to execute campaigns in real-time and at scale. It has a demonstrated track record of customer success with over 200 million installed customers and clients obtaining substantial incremental revenues.

Following this partnership, Comviva will use MobiLytixTM to offer real-time, tailored, and contextual communications. Additionally, to speed up time to market, Comviva will provide the VNPT Group with access to its artificial intelligence (AI) workbench and Data Science solution (MobiLytix AIx). Additionally included in the agreement is COMIT Corporation, who is the Vietnamese overall solution partner in this collaboration.

Dinh Long Nguyen, Vice President of COMIT Corporation said, “MobiLytix™ Marketing Studio platform will significantly transform the experience for VNPT customers. With the next generation AI-driven data science framework, marketing campaigns will be delivered in real-time with personalized and contextual messages. We are honored to be a part of the project that promises deep impact.