Comviva, a leading provider of mobility solutions, collaborated with Vietnamobile, a telecom operator in Vietnam, to power AI-led intelligent customer engagement. According to the agreement, Comviva will work with Vietnamobile to use MobiLytixTM Real Time Marketing to offer personalized, contextual messaging in real time and at scale.

Manoranjan (Mao) Mohapatra, Chief Executive Officer at Comviva said, “Digital has become an all-important bond between customers and businesses. We are thrilled to partner with Vietnamobile in their customer experience journey and are confident that MobiLytix shall go a long way in helping them deliver personalized and seamless experiences to their customers.”

MobiLytixTM combines consumer engagement, data science, and clever AI-driven automation capabilities into a single platform to run campaigns swiftly and at scale. It helps organizations to enhance customer experience, raise the lifetime value of each customer, and spur revenue development by interacting with customers with the appropriate message at the appropriate moment and across any channel. MobiLytixTM has a track record of satisfied customers with a customer base of over 200 million installed customers and clients who generate incremental revenue of 8% or more.

This collaboration will enable Vietnamobile to offer millions of its customers a seamless experience and give marketing teams the tools they need to swiftly and effectively design and implement upsell, cross-sell, and retention campaigns.

Raymond Ho, CEO at Vietnamobile said, “We have been investing significantly in digital for the past few years to build an integrated customer experience. Our partnership with Comviva shall help us add deep level of personalization and enable us to take full control of engagement across the entire customer lifecycle.”