Contensquare, a leading digital experience analytics platform, recently announced partnership with Namogoo, a digital journey continuity platform for e-commerce brands. Contentsquare’s integration with Namogoo unlocks a deeper understanding of digital customers, particularly first-time and unidentified site visitors, who currently make up the majority of online users. This unprecedented layer of contextual data is added to Contentsquare’s unique customer behavior insights.
This integration enables businesses to create an accurate portrait of their clients and to better understand why they browse in the manner that they do by utilizing a new generation of data points and segments that are exclusive in the industry and do not depend on cookies and visitor history. Namogoo’s partnership with Contentsquare sheds light on the behavior of online visitors, enabling organizations to better understand their target market, uncover gold populations that have been shown to convert 50%–200% more frequently than other visitors, reduce friction throughout the customer journey, and act quickly.
Gilad Zubery, Executive Vice President, Global Business Development & Partnerships at Contentsquare, said, “What’s unique about this partnership is that it gives brands an unprecedented understanding of first-time and unknown visitors that relies on contextual CX insights rather than the information traditionally gleaned through customer profiling. For example, we can now understand whether first-time visitors are tech savvy or not, allowing businesses to create personalized experiences that are relevant to that particular segment.”
With the use of Namogoo’s technology, organizations may better understand the effects that various factors have on the total customer experience by automatically collecting non-personal data about customer devices, commerce behavior, and the surroundings. Namogoo’s distinctive commerce-oriented data points and segments, which range from expected lifetime value to probability of abandonment, to connection speed and device efficiency, aid in providing a clearer image of the consumer. By combining these insights with Contentsquare’s comprehensive perspective of the digital customer experience, teams can gain a deeper understanding of their digital visitors which enables wiser optimization and more effective customization.
“This integration is monumental for retail analytics as it gives an in-depth view into unknown visitors, their behavior, the devices they use, and the journeys they go through. Our segments & our predictions of the visitors’ intent, likelihood to buy and visit again or engage with the merchant’s actions – do not rely on personal data and on any history – they are unique in the market and give a great edge for the ones who use it. We’re excited about this next step in our partnership with Contentsquare which augments its Cookieless Experience Analytics Solution, and look forward to increased growth and customer satisfaction in the coming months,” said Ohad Greenshpan, CTO & Co-Founder of Namogoo.
