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Contentsquare Gives Human Face to Analytics with the Help of JMS

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Global leader in digital experience intelligence and analytics, Contentsquare has partnered with creative & strategic brand firm John McNeil Studio (JMS) to provide a human face to their analytics.

Organizations can develop a better digital experience with the experience analytics platform of Contentsquare by visualizing billions of digital behaviors and can enhance revenue and loyalty by providing intelligent recommendations. 1000s of businesses across the globe have leveraged the service of Contentsquare till now to provide enhanced digital customer experience for their clients. Contentsquare, on the other hand, intended to highlight the human advantages of working with JMS, particularly their dedication to privacy.

John McNeil Studio Founder/CEO, John McNeil stated, “As the business world begins to rethink how they understand customers and customer experiences in the wake of a trend away from using cookies and targeting, Contentsquare wanted to lead the charge in this next chapter. Redefining their brand, positioning and messaging meant rethinking their entire identity and then relaunching them in the marketplace with a new website, new messaging and a global campaign. We wanted to enable the brand to mature to be the bonafide, enterprise-ready solution they are today.”

This transformation is reflected in the new brand, which includes a new icon and wordmark, as well as character-focused imagery and content like “Everyone is unique. With wit and young spirit”, Contentsquare’s personal approach is communicated.

Chief Marketing Officer of Contentsquare Niki Hall stated, “When you embark on a project as important as evolving your brand, it’s key to find a partner that will really understand the essence of your company today, but also the vision for where you want to take it in the future. JMS was able to take all the various pieces of the Contentsquare story and mission to craft an identity and campaign that reflect both the scale of our ambitions but also our desire to bring it all back to the people who are online every day — people who have high hopes for our digital society.”

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