Digital experience analytics platform Contentsquare is partnering with THG Ingenuity, one of the leaders in direct-scaling consumer brands, to enhance its digital experience.

The new partnership will enable THG Ingenuity to upgrade its existing technology stack, which helps them provide a better service. The acquisition will enable THG Ingenuity to provide better service in customer digital experience through zone-based heatmaps and customer journey analysis. Hidden customer behaviour can be analysed with the help of Contentsquare’s experienced analytics platform, which will help in improving customer experience, which will lead to a better experience in managed service capabilities of the website.

The insights provided by Contentsquare will help in understanding consumer behaviour, which will reveal the opportunities that will help in focusing on tasks that will enable a flawless customer experience.

“One of our core strengths is helping brands connect the dots between what customers are doing online and the experiences they receive. We’re excited to be working with THG Ingenuity on tightening the relationship between the brands they service and their respective consumers, enhancing the customer insights they can access, and future-proofing their overall CX strategy in an ever changing e-commerce landscape,” said Gilad Zubery, Executive Vice President, Global Business Development & Partnerships, Contentsquare.

John Gallemore, CEO of THG Ingenuity, commented: “Our goal is to consistently enhance the THG Ingenuity offering, and ultimately the experience we offer to millions of customers across the globe. Strategic, third-party partnerships play a key role, so this collaboration represents another exciting step in that journey. We look forward to integrating Contentsquare into our core e-commerce platform, which will drive further value for the brands we power and grow internationally.”

Customer behaviour is generated by analysing millions of interactions that are done through the web, mobile, and different applications, which help in improving user conversion, growth, engagement, and income.

“We are very excited about the partnership between two leaders in their individual markets. Bringing the leader in digital experience analytics together with the leader in the ecommerce solution provider space makes for a very strong joint proposition. The delivery of a managed service around the Contentsquare solutions by THG Ingenuity will deliver added value for their customers.” said Kai Pyatt, Head of Partnerships, EMEA, Contentsquare.