Conversational AI company Gupshup acquired India’s cloud communications startup – Knowlarity Communications for an undisclosed sum. Knowlarity’s voice-based AI tools for call centers and customer service will augment Gupshup’s chatbots and AI messaging services.

Beerud Sheth, co-founder, and CEO, Gupshup, said, “As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity’s products, businesses will now be able to build seamless conversational experiences across both messaging and voice channels. Knowlarity is the clear market leader in voice – their comprehensive product suite spanning cloud telephony and contact center automation, along with excellent customer traction will further enhance Gupshup’s leadership position. I’m excited to welcome the Knowlarity team to the Gupshup family.”

More than 100,000 businesses and developers use Gupshup’s API per month to coordinate billions of text messages and digital conversations. There are 30 channels through which chatbots and messaging services operate, from mobile applications to web-based platforms, as well as its proprietary Gupshup IP channel. Gupshup, which means chit-chat or gossip in Hindi, was also founded in India, though its headquarters were moved last year from Delhi to San Francisco. Clients in 65 countries use Knowlarity’s cloud communications and voice AI services.

Knowlarity’s voice assistants are deployed by customer service providers, and then the AI is analyzed to see how its performance can be improved. During the past year, revenue at the startup has grown by 50%. Knowingtity’s technology and clientele will be incorporated into Gupshup’s text-based products, giving Gupshup voice AI to go with its text-based products.

Knowlarity CEO Yatish Mehrotra said, “We at Knowlarity are excited to be a part of Gupshup. This will lead to richer experiences for our existing and future customers along with product enrichment and significant geographic expansion opportunities. Our customer-centric, innovation-focused cultures are perfectly aligned and we see significant synergies and new products emerging from the combination of two great teams.”