Conversica, announced a strategic partnership with CDK Global to integrate its Automotive Sales Conversational Artificial Intelligence (AI) Assistants with CDK Elead customer relationship management (CRM), offering dealerships a competitive advantage in the ability to scale customer communications.

Shawn Li, Senior Director of Partnerships for Conversica, said, “Dealerships are focused on engaging car buyers with a positive, personalized experience—from their first contact with sales to every other engagement in the buying cycle. Conversational AI is fundamental in augmenting dealership teams to deliver quality end-to-end experiences for every single customer. Together, the integration between Conversica AI Assistants and Elead will help dealerships meet the current high demand for vehicles, achieve revenue growth, efficiency, and team satisfaction while delivering delightful experiences for customers and employees alike.”

In response to the global pandemic, consumer shopping habits have drastically changed, and automotive dealerships must offer both timely and personalized customer service throughout the whole customer journey in order to stay competitive. Conversica’s API has been integrated into Elead to meet this need, providing a two-way connection between Conversica and mutual dealership customers.

A conversica AI Assistant quickly engages and qualifies inbound online leads provides 100 percent lead coverage and delivers a personalized experience to prospective customers. Elead keeps a record of the entire lead engagement history, allowing sales representatives to stay on top of the conversation and know when customers are ready for a call or showroom visit.