Continuous measurement analytics platform, Conviva will be available on Google Cloud Marketplace as part of strengthening their partnership with Google Clouds. The partnership will also bring continuous and combined billing through a unified channel.
“We are thrilled to bring Conviva to Google Cloud Marketplace. The entire media industry is undergoing a digital transformation as companies look to better leverage cloud technologies to future-proof their investments and extract faster actionable insights from their technologies, individual viewers, and audiences. We look forward to supporting Google Cloud customers by providing this one-stop-shop for purchasing Conviva through Google Cloud Marketplace,” stated Keith Zubchevich, President & CEO, Conviva.
The viewing experience of an individual’s active session is fully measured and delivered using Conviva’s continuous measurement analytics platform. Accurate and actionable insights can be delivered by Conviva to their publishers using their consistent and accurate pipeline that is backed by continuous sessionization and instantaneous servers’ side computation of instant metrics. These unified and trusted insights are used by teams across publisher organizations to make faster business decisions, optimize delivery and performance on the fly, adapt to viewer engagement in real-time, and activate experience and audience intelligence across connected systems for deeper analysis, automation, orchestration, customer care, and more.
Kip Schauer, Global Head of Media and Entertainment Partnerships at Google Cloud stated “As media and entertainment companies look to unlock new opportunities in streaming, there’s a growing need for businesses to digitally transform and support a customer-centric, data-driven model that can adapt to evolving customer preferences. We’re excited to have the Conviva platform available on the Google Cloud Marketplace to deliver customers a single source of truth across business units, enabling organizations and their teams with the actionable insights needed to support this transformation for publishers.”
Publishers around the world can now access Conviva solutions faster using Google Cloud Marketplace’s global reach. Conviva offers the industry’s most trusted actionable insights to drive viewer acquisition, engagement, and loyalty for their streaming media businesses, allowing them to achieve faster time to value for digital transformation initiatives.