As part of its mission to further clients’ digital transformations and improve digital customer experience (CX), Credera, a global boutique consulting firm with expertise in strategy, transformation, data, and technology, announced the launch of an Amazon Center of Excellence.

Justin Bell, CEO and President of Credera said, “Credera is excited to launch an Amazon Center of Excellence for our clients and teams to reinvent customer solutions and data insights with AWS. Powered by our strategic relationship with AWS, the Amazon CoE will be a resource for our clients and OPMG agencies to innovate together.”

Credera’s Amazon Center of Excellence will integrate its cloud advisory services with Amazon Web Services platform engineering and operations practices and its expertise in delivering marketing technology solutions, data analytics, and customer innovation. Through OPMG’s Amazon Center of Excellence, clients will be advised on how to adopt AWS services and help them navigate the journey of cloud transformation.

According to Jeff Townes, Credera’s Managing Partner of Cloud Solutions and Alliances and Amazon Center of Excellence lead, said, “Cloud technology serves as the foundation to accelerate business growth and efficiency, drive customer personalization, unlock data insights, and bring new digital products online. Credera is uniquely positioned through our relationships with OPMG and AWS to help clients capture value at the intersection of digital transformation and digital customer experience.”

Luke Taylor, CEO of OPMG, said, “Our Amazon Center of Excellence will broaden OPMG’s platform to deliver cutting-edge solutions for clients and world-class experiences for customers. We will bring together OPMG digital services, Amazon Web Services (AWS) technology, and Credera’s cloud adoption expertise to help clients create and scale meaningful customer experiences.”