Mindtree announced that it has enabled Currys, a UK-based leading retailer of technology products and services, to provide its customers in several regions with a linked and highly personalized omnichannel shopping experience.

With its expertise in retail and digital, Mindtree has developed and implemented an integrated omnichannel solution that enables Currys to deliver cross-channel fulfilment and inventory optimization while providing a unified customer experience across rapidly converging online, mobile, and in-store shopping.

Venu Lambu, Executive Director and President, Global Markets, Mindtree, said, “We are pleased to partner with Currys in defining the future of retail. With most customers increasingly shopping across multiple channels, aligning a multitude of customer journeys to deliver frictionless customer experiences across touchpoints underpinned by data and cutting-edge technology has become a strategic differentiator. This engagement is a significant step forward in revolutionizing the extent and ease with which Currys’ customers discover, choose, and avail of what they want and need. We look forward to continuing our partnership with Currys to help it reimagine experience, value, and convenience in today’s hyperconnected ecosystem.”

By integrating Salesforce and Mulesoft technologies, Currys has become a more data-driven company. By getting to know its customers better and driving meaningful engagement with them, Currys is building customers for life, and at the same time making shopping with Currys easier for those customers, thus maximizing cross-sell and upsell opportunities as well as lead generation after a sale. The collaboration between Mindtree and Currys is continuing to enhance productivity and flexibility in omnichannel retail.

Andy Gamble, Chief Information Officer at Currys, said, “This engagement has been a fundamental part of our transformation into a ‘digital-first’ omnichannel retailer. Our partnership with Mindtree has enabled us to not only digitally meld online and in-store experiences into a streamlined, frictionless shopping journey, but also create a single connected ecosystem that gives us a 360-degree shared view of every customer, boosting our ability to drive higher levels of personalization and loyalty. We are now delivering on our strategy of making Currys easier to shop and giving every customer, whether they’re shopping online or in-store, an unrivalled experience, augmented by technology but enabled by people. This in turn is helping us to build stickier and more valuable relationships, creating customers for life. The scale and speed at which Mindtree has executed this industry-first programme has been impressive.”