CXera, a technology company led by four founders with decades of experience building SaaS companies, has released a cloud solution that helps businesses improve their customer success process, retain customers, and grow their business.

Craig Nelson, CEO of CXera, said, “We spent 2021 working with B2B companies to understand what the market needed to improve customer experience, and both retain and expand revenue. This analysis confirmed what many have learned: in today’s service economy, finding a way to digitally deliver and stay connected is essential, and simply using email and web conferencing tools isn’t enough.”

A world-class customer experience (CX) is no longer optional in today’s world, as most businesses are going digital and remote. With fewer in-person customer interactions, delivering the right communication and tools, enabling collaboration, capturing customer feedback, and improving customer success has become more difficult. Through its Customer Everboarding process, CXera addresses these challenges through a digital microsite that users can create in minutes.

“As a rapidly growing business it’s critical that we get customer onboarding right, starting with an effective handoff from sales to success, and provide a rich and consistent experience throughout their interactions with us,” said Jessica Ryker, Director, Revenue Enablement, at Latch.

CXera has pioneered the concept of Customer Everboarding through its Experience Sites™ and recommendation engine, a platform that engages companies’ customers digitally by understanding their needs, making tailored recommendations based on their experiences, and staying connected at any stage of the customer journey.