Cyara, an automated customer experience assurance platform, recently launched a Customer Experience Test Automation Model which offers self-assessment service to organizations during various digital transformation processes. Using this innovative model, organizations would be able to compare their present level of test automation with industry practices and understand their approach to automated CX testing. The CX Test Automation model would further enhance customer experience (CX), improve customer service across voice and digital channels, and reduce customer-facing defects by providing useful steps.

The cloud-based omnichannel assurance solutions offered by Cyara for chatbot and voice quality testing enhances customer journey and ensures customer satisfaction. Leveraging personalized survey data, this self-assessment tool helps in improving CX testing by providing actionable insights. Moreover, a personalized CX testing recommendation can be exported using self-reported data from this model.

Alok Kulkarni, CEO of Cyara, said, “Automated CX assurance is an increasingly critical practice that highly impacts and benefits modern contact centers. Cyara’s Test Automation Maturity Model empowers organizations that want to modernize and adapt their testing process, regardless of where they are in their digital transformation journeys.”

Beside this, Cyara further extended its omnichannel CX testing and assurance capabilities through automated testing for chatbot security and data compliance offered by the Cyara Botium. All these features are added with the aim of helping organizations in implementing CX testing and assurance with ease and in delivering improved customer experience.

“Since so many organizations are looking for guidance on how to successfully implement CX testing and assurance, we want to deliver a simple, cost-free solution that will assist businesses in discovering and deploying the best test automation practices for their CX”, added Alok Kulkarni.