DeepTarget Inc., a company that specializes in data mining and business intelligence (BI) for financial institutions, announced at the MEA & REDi Annual Users Group that they are extending their partnership with MEA Financial, which specializes in delivering innovative software solutions to the financial services industry.

Jill Homan, President of DeepTarget, said, “We appreciate the opportunity to bolster our partnership with MEA Financial to extend and expand AI-powered engagement solutions to community banks and credit unions of all sizes. In the current economic environment, relevant consumer engagement in a trusted, non-invasive way is more important than ever before. MEA Financial has especially strong relationships with their loyal FI customers, so it is an honor to work with them to address the growing demand for strengthened customer engagement and loyalty.”

The partnership will extend DeepTarget’s Digital Experience Platform (DXP), which includes its 3D and AI-based Predictive Campaigns, to MEA’s digital platforms, including UniFI’s Digital Banking Platform. MEA Financial’s Mobile Banking solution also works well with DeepTarget’s patent-pending, enhanced DXP platform and its socially inspired stories, allowing for a major boost in customer engagement.

Ed Rhea, CEO of MEA Financial, said, “We are happy to announce this partnership expansion and recognize DeepTarget’s ongoing effort to provide technology that drives revenue, trust, and loyalty while at the same time improving operational efficiency. Together, we are making good on our commitment to enable financial institutions with innovations that were once reserved for only the largest financial institutions.”

With this partnership, MEA Financial users will be able to utilize DeepTarget’s Digital Experience Platform (DXP) to engage consumers with personalized messages and smart, immersive Financial Stories throughout their digital banking journey. The DXP features 3DStoryTeller™, a discovery engine powered by AI, which provides financial institutions of all sizes with the capability to target offers, financing information, onboarding information, and community messaging based on certain financial stages to consumers.