A global leading purpose-built People Experience Platform, Discuss, recently announced Self Captures, one of their latest additions, after the launch of a live, virtual feedback platform, Discuss Live capabilities. The newly launched self-captured media provide deeper and brief experiences from target audiences. Users can capture a video or photo associated with a video survey or a task as part of a research study whenever they are convenient.
Based on the Discuss’s market research and consumer input, product, design, customer experience (CX), and marketing departments, all wanted an integrated platform that could enable both live, moderated research and respondent-captured, unmoderated feedback. Another key incentive for developing self-capture capabilities was these teams’ requirement for fewer technology suppliers to cover more vital research demands, which resulted in the creation of a single platform solution that minimized the complexity of rapid research procedures.
Video surveys, diaries, and other mobile ethnography projects are made by customer experience, marketing, and product teams using Self Captures. The augmented insight of Discuss is used to convert self-captured experiences into useful information by integrating it into the platform of Discuss.
“Discuss has been a great partner, supporting many global research projects for us and enabling every employee at Kraft Heinz to be closer to our consumers. We’re excited to see this new addition to their platform, giving our teams more potential options using one single platform to leverage as part of their upcoming research projects,” said Camille Denis, International Insights Director at The Kraft Heinz Company.
Self-Capture is one of the evolutionary market research moves by Discuss. Many other market research firms are also using quantitative and qualitative research to derive more agile conclusions that are aligned with their target audience.
Discuss is leading the way with quick interfaces and seamless processes, saving teams time, effort, and money. With video and photo replies, this new feature will help bridge the gap between quantitative and qualitative surveys for any online survey platform, including Facebook, Twitter, Google, Microsoft, and others.
“We are thrilled to offer even more industry-leading capabilities that will bring companies and agencies even closer to their customers,” said Discuss CEO Simon Glass. “This new part of our platform, when combined with Discuss Live and AI-powered intelligence, will be a game changer for any company trying to work with multiple technologies to support both live in-depth conversations and respondent captured experiences.”