Emplifi, a leading unified customer experience (CX) platform, has acquired Go Instore, a video-based retail platform to provide in-store experiences online. Connecting online consumers with product experts in-store through immersive HD video is how Go Instore enables live commerce. Emplifi’s innovative video technology enables brands to engage with and serve their customers in a new way, strengthening its omnichannel approach – meeting customers wherever they are.

Emplifi CEO Mark Zablan, said, “We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture, and fantastic customers. This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

Emplifi Social Commerce Cloud has become the platform of choice for brands focused on the customer experience with the addition of Go Instore. As audiences become increasingly connected to brands and products through live streaming, brands will need the ability to deliver stand-alone livestream solutions to enable them to build faster connections to conversions. A live stream can be used for a variety of personalized services, including sessions with virtual stylists, fashion consultants, product experts, or sales representatives – or to stream live videos for product launches or seasonal campaigns using social platforms such as Facebook and Instagram.

André Hordagoda, Co-Founder, Go Instore, said, “We are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across our client’s websites and social channels. Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. Together we will accelerate retail transformation with social commerce.” added Aman Khurana, Co-Founder, Go Instore

Emplifi is continuing its go-to-market strategy with live commerce technology. Announcing the acquisition of Go Instore in concert with the recent merger of Astute Solutions and Socialbakers helps strengthen Emplifi’s position as a CX leader and presents brands with a fully integrated social commerce, marketing, and service solution.