Data analytics firm, Express Analytics, located in the US, and New Delhi-based public affairs and government relations firm Mavcomm Advisory, has entered into a tie-up. The partnership will enable Mavcomm Advisory to widen its artificial intelligence (AI) enabled predictive analytics service throughout India.

Large corporates and brands who are dealing with large datasets for obtaining business insights for campaigns with a high return on market expense can make use of this suite. The growing demand for mining big data to convert it into useful business insights has led to the new partnership. This kind of data-driven information is widely used by the advertising industry to achieve customer goals.

Hemant Warudkar, chief executive officer, Express Analytics, said, “We are excited to work with the Mavcomm Advisory team to help Indian public sector units PSUs, state governments and brands experience our product and solutions, tailormade to suit their needs with a powerful package of strategy and execution capabilities”.

Anupam Shrivastava, partner, Mavcomm Advisory, said, “Organisations and brands are looking to create meaningful engagements with stakeholders. They need to evaluate the engagement every step of the way to add value through effective data analytics for achieving RoQ, Express Analytics’ Al and data analytics expertise will help curate effective measurement mechanisms for evaluation for pre, during and post campaigns.”

Siddhartha Upadhyay, chairman, Mavcomm Advisory, said, “Informed decision making’ is the key to succeed in this transitory market. The socio political and economic landscape of India needed a solution like this which not only gathers, processes and analyses the data from every possible medium t also delivers predictive moods and trends in the immediate as well as the distant future.”

“Mavcomm’s understanding of the market requirement and Express Analytics’ expertise together will bring India-specific solutions. government, political outfits, retails chains, and any entity that has a large consumer and following base,” added Upadhyay.