FleetPride, Inc. has launched a new e-commerce site for customers to confidently search for and order parts. Site visitors were previously only able to view product information, but not make purchases.

Darren Taylor, FleetPride senior vice president of marketing and digital, said, “­Whether it is a truck down situation, or re-ordering to stock up on items, FleetPride will relentlessly pursue being the first click for customers in the heavy-duty industry by being the most reliable solution. Now customers can click, talk, chat or visit FleetPride to immediately access the expansive inventory of parts and vast network of stores, service centers, and distribution centers to get the exact products and services needed to keep their trucks moving.”

Taylor continued, “Our goal was to build a best-in-class digital solution for the heavy-duty industry. With that in mind, we have invested a lot of time and resources to collect and organize mass amounts of data so our customers can rely upon FleetPride to help them make the best choices for their parts purchases.”

The total number of products for Class 6-8 vehicles and heavy-duty trailers on the site now exceeds 176,000, and it continues to grow regularly. Customers can search for parts by part number, cross reference, year, make, model, and engine type.

Fleet customers can securely store information about their vehicles on the site in “My Fleet” for easy access to parts. Additionally, users can create favorites lists of the parts they want to save. The customer has the option of finding alternative parts and is offered additional parts to complete their job. Search and checkout pages have been redesigned to highlight relevant information such as ‘exact fit’ and availability in real-time.

Additionally, online and in-store orders can be conveniently managed through the site, regardless of whether they are placed online or in-store. Items ordered online can be returned to any FleetPride location.

FleetPride provides a help page with helpful tips in addition to live chat and phone support from its team of heavy-duty experts. Besides the ability to send pictures directly from their mobile devices, customers can chat with heavy-duty experts live; this feature makes it easier for them to identify and order parts.