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Forsta and Lumoa Teams up to Provide CX with Powerful AI-driven Analytics

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Forsta, a leading Customer Experience (CX), and Research Technology business has announced a partnership with Lumoa, an AI-powered insight platform. Forsta’s global platform has been combined with Lumoa to give sophisticated AI-driven analytics to customers looking to swiftly find the patterns and insights that matter the most.

Giles Whiting, Chief Operating Officer, and Managing Director, VoC and VoE, at Forsta, said, “Forsta is very excited about what has already been proven and what’s ahead for our partnership with Lumoa. Leveraging both of our best-in-class offerings, our clients now have the ability to apply proprietary AI tools to unstructured feedback at scale, and generate more meaningful insights from their VoC, VoE, and market research programs.”

From simple polls to advanced data collecting, Forsta provides scalable Voice of the Customer (VoC), Voice of the Employee (VoE), and survey alternatives that create actionable insights in real-time. Respondents can participate from any device thanks to unique machine-learning technology that detects question types and answer possibilities automatically and converts them into an online survey that can be examined and adjusted.

By applying AI to unstructured data and eliminating the need for manual analysis, the combination of Forsta and Lumoa takes feedback to the next level. More than 60 worldwide languages are supported by both solutions.

Johanna Sinkkonen, CEO at Lumoa, said, “We’re excited to partner with the team at Forsta. They share our passion for innovation and helping companies to become truly customer-centric in their decision making, as well as our focus on providing insights solutions that are easy to use and fast to implement. Several of Forsta’s customers are already benefitting from Lumoa’s AI-powered tools that help uncover new, actionable insights. We look forward to a continued partnership.”


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