Software-as-a-Service (SaaS) solution provider for complex business problems, Freshworks, has announced a new customer relationship management (CRM) solution for e-commerce focusing on digital retails and company brands.

Prakash Ramamurthy, Chief Product Officer Prakash of Freshworks stated, “Our first solution with a unified data model, Freshworks CRM for e-commerce, was built to help local businesses act on a complete view of the customer so they never have to do things they hate like repeating order information or wading through irrelevant products…This (CRM) marks a milestone in our product mission of helping businesses delight their customers.”

The employers can directly get in touch with their buyers and make them engaged through various means such as WhatsApp and text messaging across the marketing, sales, and support team that delivers personalized experience using CRM for e-commerce by Freshworks. Segmentation of audience, personalization and automation of messages, and enhanced customer support can be delivered by packaging marketing automation, multi-channel campaigns, and conversational sales and support through integrating with e-commerce platforms. Thousands of applications and shared services are made available by Freshworks in its solution, CRM for e-commerce, built on Freshworks Neo-platform.

“Delivering a truly incredible online customer experience begins with making it easy for them to discover, purchase and ask for help whenever they need it. The best companies in the world find a way to unify commerce and support channels as consumers expect to complain and communicate in the same places they order and ask for refunds. Freshworks is helping businesses do that,” stated Brent Leary, Co-funder, and Partner of Independent Analyst firm CRM Essentials.