Fuel Cycle, a leading insights community, panel, and market research cloud provider, has announced the inclusion of Canvs MRX into the Fuel Cycle Exchange (FCX) Marketplace for text analytics, which is built on Canvs AI, the leading text analytics platform. Customers of Fuel Cycle will have access to Canvs’ breakthrough “bring your own data” solution for analyzing unstructured text from various sources, including survey open ends, corporate reviews, and social media, as part of this agreement.
Rick Kelly, CPO of Fuel Cycle, said, “Canvs MRX adds important new capabilities to the FCX Marketplace, streamlining access to some of the most advanced text analytics capabilities on the market. Through this partnership, the FCX Marketplace can continue to grow and represent the best of the burgeoning research technology ecosystem.”
Canvs MRX insights platform is equipped with artificial intelligence (AI) to automatically categorize and classify open-ended responses, including measuring nuanced emotional expressions. It provides the following benefits:
- Streamline analysis – Using Canvs for coding open-ended survey questions dramatically reduces the time it takes. AI-driven Natural Language Processing (NLP) offers remarkably accurate detection of topics and emotions expressed in unstructured text, along with a code framework that can be customized.
- Providing deep insights – A rich ontology built on the way humans communicate (including emojis and misspellings at no extra cost) is provided by Canvs using AI and machine learning. In addition to the 42 emotions, Canvs’ patented model goes beyond basic sentiment to reveal more nuanced consumer feedback.
- An intuitive user interface – Researchers can quickly and easily get insight from open-ended text with Canvs’ robust drill-down architecture. The technology examines both open-ended and closed-ended replies to automatically identify statistically significant data results. Furthermore, researchers may swiftly search and filter based on emotions, subjects, codes, language, or closed-ended questions using robust Boolean search capabilities.
- Customizable control – Canvs allows businesses to add, remove, or reclassify themes, emotions, or codes, as well as preserve typical instances as rules that may be applied to future data sets automatically.
Jared Feldman, founder & CEO of Canvs AI, said, “Companies have virtually unlimited amounts of open-ended text responses from customers available to them but face a significant challenge in generating meaningful insights because of the time, complexity, and cost of analyzing it all. Being selected for FCX makes it easier for Fuel Cycle customers to embrace the power of Canvs to analyze open-ended text with a high degree of accuracy and control. The result isn’t just faster time-to-insights; it’s more comprehensive, better-quality insights.”
