A leading marketing and consumer behavior consulting firm, GBK Collective, has partnered with Qualtrics, the leader and creator of the experience management (XM) category, to provide brand advisory services to Qualtrics customers. GBK will use the Qualtrics XM Platform to help customers make smarter decisions by applying real-time analytics and predictive insights.

GBK CEO Jon Greenwood, said, “GBK and Qualtrics both have solid roots in the world of academia and share a common vision when it comes to applying better data, insights, and expertise to help leading brands solve problems, improve decision making and create sustainable growth. Together with Qualtrics, we’re applying real-time data and analytics methodologies to deliver actionable business intelligence, further building on the value of the Qualtrics XM Platform.”

With Qualtrics BrandXM, enterprises can make insightful decisions quickly that drive brand impact while keeping a constant pulse on the competitive landscape to remain ahead of market trends. In partnership with GBK, Qualtrics customers get an additional layer of knowledge and analysis to enhance their brand tracking programs even further, unlocking new insights and analytics to inform key decisions from product and customer experience enhancements to campaign design.

R.J. Filipski, Global Head of Ecosystem at Qualtrics, said, “As consumer expectations continue to evolve, brands need a differentiated strategy to help them deliver experiences that create meaningful connections with their customers. With Qualtrics’ technology and GBK’s established expertise, brands can more easily make data-driven decisions that sustain long-term growth and build lifelong loyalty.”