Momentive, a leader in agile customer experience management (CEM), has announced that Barceló Hotel Group, a leading global hospitality chain based in Spain, has selected GetFeedback as its global customer feedback program.

Lluís Massanet, Global Digital Business Deputy Director at Barceló Hotel Group, said, “After an unexpectedly volatile year and a half for the travel industry, we knew we needed a solution that allowed us to listen to customer feedback in real-time in order to adapt to changing expectations and preferences. We chose GetFeedback because it offers a comprehensive look at our customers and is purpose-built for Salesforce, which makes it a powerful solution that easily fits into how we work. Now we have a solution that allows us to optimize the online experience based on what our customers actually want.”

Customer satisfaction is monitored and improved through GetFeedback at Barceló. GetFeedback’s close integration with Salesforce – the hotel chain’s main customer relationship management platform – provides Barceló with a 360 ° view of its customers wherever they are needed. Barceló Hotel Group will use GetFeedback to listen to customers, understand customer insights, and act on them through its agile CX platform.

GetFeedback powers robust, agile CX programs across a number of industries, including hospitality, banking, and more. With GetFeedback, organizations are able to quickly understand and act on customer insights within days rather than months, compared to complicated, legacy CX offerings. With GetFeedback, CX professionals can deliver great experiences without depending on expensive consultants or technical resources. GetFeedback combines feedback data from multiple channels with Salesforce data to surface relevant insights in one simple interface.