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Gupshup Enhances Customer Experience Through Active.Ai Deal

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Conversational engagement leader, Gupshup has completed the purchase of the conversational artificial intelligence (AI) platform Active.Ai which is widely used by banks and fintech firms. Gupshup will be able to provide better customer experience solutions to their banking, financial service, and insurance industry (BFSI) clients.

“Using Conversational AI, Gupshup is helping global businesses establish new and exciting ways to engage with consumers in a more natural and contextual manner. Active.Ai’s robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels. We are happy to welcome the Active.Ai team to the Gupshup family and look forward to driving the next phase of innovations in conversational engagement and commerce,” commented, Beerud Sheth, Co-founder, and CEO, of Gupshup.

With a Conversational Banking as a Service (CBaaS) platform that enables companies to communicate with millions of consumers every month, Active.Ai, based in Singapore, serves BFSI customers in 43 countries. With 95 percent accuracy, Active.Ai has facilitated over 300 million user interactions via phone, video, and text, processed over 30 million service requests, and answered more than 50 million inquiries.

Active. Ai has a huge customer base spread across the globe including giants like Royal Credit Union, CommFirst Federal Credit Union in the USA, Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank, and HDFC Securities Ltd in India, etc. AWS, Microsoft, Infosys (Finacle), TCS, Finastra, EY, PwC, and Accenture are some of the strong partners of Active.Ai apart from financial firms.

Ravi Shankar, Co-founder, and CEO, Active.Ai stated “In the conversational economy, business to consumer engagement that combines advanced natural language processing with deep enterprise connectivity is essential. Active.Ai’s conversational engagement platform powers leading financial enterprises across 43 countries. We are excited to partner with Gupshup to help shape the future of conversational engagement in the financial services space.”

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